hot off the press
Wedding Style Magazine Get Married E! Online Your Wedding Day San Diego Weddings Ceremony Magazine Exquisite Weddings Magazine

San Diego Weddings and Parties

ShopLocalSD: Bridal Bar in La Jolla

Building the beginning of a “happily ever after”
By Rebekah Sager
Posted on Sat, Nov 20th, 2010
Last updated Sat, Nov 20th, 2010

Anseth Page Richards is not your ordinary wedding planner.She calls herself a couple’s coach, whose job it is to help brides and grooms over the first roadblock to marital bliss—planning a wedding. Born and raised in La Jolla, Richards says she has seen the planning of a wedding end a relationship before it has had a chance to begin the “happily ever after” part.

Revolving table decor.

Photo by Rebekah Sager

Whether it’s finding a CPA or lawyer (both of which she recommends for newlyweds), a florist, a pole dance instructor or a pyrotechnic DJ, the Bridal Bar is a one-stop-shop for organizing the “big day” or any big event.

Ten years ago, thanks to Hollywood, a movie starring Jennifer Lopez called The Wedding Planner, changed the role of that job. The wedding planner became as essential to a successful wedding as a great dress and a beautiful cake. “Prior to the movie, it was the mother of the bride that did all the work,” Richards says. “But our world has changed and become very specialized–when you need your computer fixed you hire an IT guy, if you’re getting married you hire a wedding planner.”

Every bride is special.

Photo by Rebekah Sager

The Bridal Bar kind of works like a PR firm/concierge service: They vet vendors such as caterers, photographers, and florists and choose the best six. Those vendors become “members” for a fee. Couples come to the store to discuss the budget and look of their wedding, and the Bridal Bar can direct them to the appropriate vendors–saving them the time and energy of trying multiple bakeries, listening to multiple DJs, or tasting multiple caterers.

Weddings can be tricky to plan and budget. Bridal Bar suggests that weddings usually fall into one of three catagories: Enjoy, Relax, Dream—the differenceis how money is proportioned, according to the couples’ priorities—maybe more on food, or more on music, etc.

Although Bridal Bar has suffered in the last couple of years due to the economy, Richards says 2011 is going to be a great year. “The luxury wedding market was hit hard, but the modest vendors had very good years,” she says.

Weddings in general will be a booming business in the next few years due to the Baby Boomers’ kids are coming into marrying age. One third of the Boomer’s kids will be marrying in the next five years.

Although all of the Bridal Bars are independently owned, the original store and the brand was started in Los Angeles by Harmony Walton. There are three locations–one in Beverly Hills, one in San Diego, and one in Atlanta.

The Bridal Bar offers bride and groom gifts, jewelry and engraving; basically anything a bride could think of, and some things she didn’t. They help brides and grooms connect the dots.

“It’s our goal to help couples live happily ever after,” says Richards.

Article Courtesy of
About the author: Rebekah Sager is a San Diego writer and blogger. Her work has been published in San Diego Magazine, Pacific San Diego, Where magazine and the South African literary journal Words etc. Her Web site is More by this author

share this


The Bridal Bar is very happy to have another touch of creativity  in our library of Bridal Consultants!

Victoria Schroeder has over 16 years of experience planning and producing special events from weddings to galas in both San Diego and New York City. She began her career in event management in 1993 at the five-star Le Meridien Hotel in Coronado and in 1998, Victoria moved to New York City to manage special events for up to 2500 guests at the New York Marriott Marquis in Times Square. During her five years in New York City, she created cutting edge design themes for Broadway Opening Night Parties including “The Music Man”, “42nd Street”, “Thoroughly Modern Millie” and “Movin’ Out”. Having returned to Coronado in early 2003, Victoria took over the reigns of Coronado Weddings, created by her mother, Helen Walker in 1991. In January 2005, Victoria was nominated by Special Events Magazine for Best Wedding of the Year for a spectacular beach-themed wedding she designed at the famous Hotel Del Coronado. Recently Coronado Weddings have been featured in “Inside Weddings”, “Grace Ormonde Wedding Style”, “Riviera” and “Special Events” Magazines. After 7 years of stellar success with Coronado Weddings, Victoria Schroeder launched sister company, Victoria Weddings and Events due to the demand for her services throughout San Diego, Orange County, Los Angeles and most recently New York City. Victoria’s sense of style, sophistication, humor and expertly coordinated events have earned her rave reviews and continued referrals from past and present brides as well as the finest venues in San Diego.

share this

JOHN & CAT 08.11.10

John and Cat were incredible clients of ours who recently tied the knot in style in Mission Bay. John is the former Circulation Director for Exquisite Weddings Magazine, so our team of wedding artists was extraordinary!

Nick Abadilla captured these incredibly glamorous shots of the blushing bride in her lacy, form-fitting trumpet gown and scrumptiously romantic bird cage veil. Cat wanted a fun, out-of-the-box look for the reception. Tables were adorned with black-and-white damask runners, apple green satin floor-sweeping linens, and black iron lantern centerpieces brimming with moss and succulents. The result was a glamorous bay side bash {their friends sure know how to boogie}!

*Yes, those are the custom Converse that Nick showed in his post about breaking the wedding box!

Isn’t Cat’s bouquet ethereal? The handkerchief is decades-old, passed along to her from her grandmother.

Their favors were so cool {and unique!} – California scratch tickets for all!

The cake was just lovely. The subtle succulent design was not too overdone, it was sweet and so fresh!

John & Cat, we hope you had a fabulous honeymoon in Italy!

~ Valley & Co.

The Bridal Bar is so happy to have The Good Life Event Specialists share with us John & Cat’s special day!

Aleah & Nick Valley husband and wife wedding and event planning and design team since 2003, purveyors of the good life. They specialize in event planning and design services; from à la carte to budget and vendor assistant to concept, floral, and overall event design, their services can be tailored to suit your needs and budget. Being a husband-and-wife team, their clients reap the benefits of both of their talents and strengths.
Their team at The Good Life Event Specialists strives to create simply amazing and unique events. With nearly fifteen years of combined event planning and design experience, they absolutely love what they do and it shows.

share this


The Bridal Bar is excited to add more detail to our entourage of Bridal Consultants!

Bianca Weddings provides full service wedding planning, coordination, and production under one roof. Having worked as a coordinator since 2000, Bianca has coordinated weddings and events of all sizes, in all parts of the world and cannot wait to help turn your Fairytale Wedding into a reality!

share this

  • Bridal Salons

  • Cake Studios, Favors, & Gifts

  • Catering

  • Ceremony & Reception Locations

  • Cruising the Waters

  • Entertainment

  • Event Planners & Designers

  • Event Production

  • Floral & Decor

  • Garden Venue

  • Hair & Makeup

  • Invitation Designers

  • Miscellaneous

  • Ocean

  • Painted Wedding Memories

  • Photo Booths

  • Photographers

  • Printing

  • Rentals, Lighting, & Linens

  • Valet

  • Video & Cinema

  • Virtual Tour

      Bridal Bar 360º Virtual Tour
  • sweethearts
    true love stories sweethearts

    Warning: Unknown: open(/home/content/06/5893006/tmp/sess_50uilfo3eeommshf0q9lujkv42, O_RDWR) failed: No such file or directory (2) in Unknown on line 0

    Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct () in Unknown on line 0